The Federal Trade Commission is making privacy a priority. But that’s hard to do without a federal data privacy law. In the meantime, the FTC hopes to fill in the gaps with new rulemaking to apply privacy practices to consumer welfare enforcement broadly, said Rashida Richardson, attorney advisor to FTC Chair Lina Khan, speaking at AdExchanger’s Programmatic IO conference in New York City this week.
TV ad measurement has seen a lot of positive progress, but it’s still something of … a big fat mess. Luckily for advertisers, TV measurement is nowhere near as messy as it was just 12 months ago, said Kelly Metz, managing director of linear and advanced TV activation at Omnicom Media Group, speaking at AdExchanger’s Programmatic I/O conference in New York City this week. Still, buyers aren’t getting the data transparency they say they need in order to make more informed media buys.
