ARCHIVE FOR:

Prime

  • Amazon Has A Pitch To Pay Pubs; How Lax US Laws Enable Targeted Gambling Ads

    Amazon teases an AI licensing marketplace for publishers; not every country is fine with targeted gambling ads; and YouTube’s ad revenue share isn’t enough for its entrepreneurial creators.

  • Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising?  The group had painful layoffs this summer and has fallen behind rivals, Insider reports.  Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]

  • Amazon To Buy MGM Studios; Antitrust Pressure Looms

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge […]