premium video inventory

As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And increasingly, transparency isn’t a value-add, it’s the cost of entry.

As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local advertisers.