DoubleVerify CEO Mark Zagorski: ‘No One Roots For The Referee’
AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation over the latter’s recent report on bot detection.
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Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought
An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.
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