Power Digital

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.

Apple’s advertising privacy policies (namely iOS 14) have rocked the digital advertising industry for the last year. But in the meantime, Apple’s ad business has seen plenty of growth. Some may view Apple’s recent moves as a means to protect their interests, but it is much more likely that the strategy is for Apple to build a moat around its own burgeoning ad business, writes Ben Dutter, SVP of strategy at Power Digital.