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»Poland

RTB House Leverages European Ecommerce Growth To Expand Programmatic

As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about programmatic buying and RTB. Programmatic buying and RTB in Europe has benefitted from the increase in ecommerce and the growth of the international fashion industry. RTB House started in 2012 in... Continue reading »
by Kimberly Maul // February 10th, 2014 //
»

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