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»Pocono Mountains Visitors Bureau

This Penn. Tourism Board Is Getting Smart About Digital Measurement

Destination marketers get tripped up on attribution. A tourism board, like the Pocono Mountains Visitors Bureau (PMVB), for example, spans four counties across northeastern Pennsylvania and represents a consortium of hotels, restaurants and activity providers, which makes it difficult to gather real-time metrics on visitation. “Someone might click on an ad and visit our website,... Continue reading »

by Allison Schiff // April 28th, 2017 //
»
 

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