Even Sony Needed Guidance For Its First In-Game Ad Campaign
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
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2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
Tagged in:- Activision Blizzard
- Anzu
- attention metrics
- Call of Duty
- contextual targeting
- Data Clean Rooms
- featured
- Frameplay
- ftc
- IAB
- in-game advertising
- Itamar Benedy
- Jonathon Troughton
- media quality measurement
- microsoft
- mobile gaming
- MRC
- Overwolf
- PlayStation
- Roblox
- Shahar Sorek
- Sony
- the trade desk
- third-party cookies
- Xandr
- Xbox
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OPINION: Data-Driven ThinkingGaming Is A Goldmine For Advertisers, But Only If They Put Gamers First
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence.
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In-Game Advertising Is Poised For A Growth Spurt In 2023
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to the IAB’s and MRC’s in-game ad standards. The scene is also set for in-game advertising to expand into console gaming, and we might even see the debut of the first sell-side platform dedicated to gaming.
Tagged in:- Activision Blizzard
- Adscholars
- Anzu
- Bethesda Softworks
- Bidstack
- Call of Duty
- COPPA
- dark patterns
- Entravision
- Epic Games
- Federal Trade Commission
- fortnite
- ftc
- groupm
- IAB
- IAS
- in-game advertising
- metaverse
- microsoft
- microtransactions
- MMP Worldwide
- MRC
- Natrian Maxwell
- NBCU
- omnicom media group
- PlayStation
- publicis
- Roblox
- Sony
- the trade desk
- Xandr
- xaxis
- Xbox
- ZeniMax Media
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OPINION: Data-Driven ThinkingWhy Next-Gen Consoles Could Be The Next Big Marketing Opportunity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Francesco Petruzzelli, CTO of Bidstack. In a year defined by indoor and solo activities, gaming offered entertainment and social connection for millions of people. Now, one of gaming’s most defining […]