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»Philly.com

Philly.com Adds Header Bidding To Move Programmatic Up The Stack

Among all the pros and cons of adding header bidding, one challenge is often not addressed: getting buy-in from senior sales leadership. The idea of programmatic competing against direct-sold impressions can be difficult to swallow. But local news site Philly.com, the digital presence of the Philadelphia Inquirer and Philadelphia Daily News, received that buy-in from... Continue reading »
by Sarah Sluis // April 13th, 2016 //
»
 

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