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Phil Bohn

  • Publishers

    What Publishers Need To Know About Floor Pricing

    BY Anthony Vargas// October 17th, 2024

    At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

    Tagged in:
    • DSP
    • dynamic floor pricing
    • featured
    • google
    • KiYonna Carr
    • Longitude Ads
    • Mediavine
    • Phil Bohn
    • prebid
    • Prebid Summit 2024
    • pricing floors
    • Scott Kolb
    • SSP
    • the trade desk
    • traffic shaping
    • yahoo

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