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»Phil Barrett

Publishers See Rising Premium On Mobile Advertising

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Phil Barrett, senior vice president at Purch. Mobile advertising is growing faster than all other forms of digital advertising, predicted to reach nearly $42 billion in the U.S. by 2018. There’s been a general “premium”... Continue reading »
by AdExchanger // March 25th, 2016 //
»
In The Age Of Ad Blocking, Publishers Must Shift Focus To Lifetime Value

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Phil Barrett, senior vice president at Purch. Ad blocking turned digital marketing on its head in 2015. Publishers relying heavily on ad revenues fear for the very sustainability of their businesses – and have been... Continue reading »
by AdExchanger // January 13th, 2016 //
»
 

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