Peter Cunha

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Peter Cunha, head of programmatic and business development at InvestingChannel. Advertisers’ and publishers’ needs and requirements for native video are not aligned. In fact, they rarely meet. For advertisers, viewability is a key issue. […]