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»personalized content at scale

Bibhakar Pandey headshot
Building A Better Content Machine: The Assembly Line

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. A content assembly line is exactly what it sounds like: a series of progressive steps to create and... Continue reading »
by AdExchanger // September 1st, 2020 //
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