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»PAVE

FreeWheel Creates PAVE, Discusses Necessity Of Fully-Integrated Video Solutions For Publishers

Video monetization technology company, FreeWheel, announced its new PAVE initiative today that it says will "lead to fully integrated video solutions for major publishers." Read the release. Doug Knopper, co-founder and co-CEO of FreeWheel, spoke to AdExchanger.com. AdExchanger.com: Why is PAVE necessary?   How does this work with standardization efforts such as The Pool or VAST?... Continue reading »
by AdExchanger // March 4th, 2010 //
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