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»Paula Minardi

How Will Political Campaigns Reach Voters Who Are Avoiding Ads?

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Paula Minardi, broadcast industry marketing manager at Ooyala. Ad avoidance in the 2016 election cycle is a key challenge for political campaigns. The results will be influenced by whether target constituencies even see campaign ads, particularly... Continue reading »
by AdExchanger // January 26th, 2016 //
»

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