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Paul Alfieri

Digital TV and Video

Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction

BY Anthony Vargas// May 4th, 2023

Cadent will integrate EMX’s SSP tech into its TV buying and selling platform. Some EMX employees who worked on the SSP will be hired by Cadent as part of the deal.
OPINION: On TV & Video

As TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience

BY AdExchanger// June 3rd, 2019

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Google’s recent test of ads on the home screen of an Android-powered Sony TV should have been an eye-opening event for TV service providers intent on growing “time […]