For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
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- ad ops
- ads.txt
- amanda martin
- bid duplication
- ChatGPT
- contextual targeting
- D/Cipher
- data fees
- deal curation
- direct sales
- email newsletters
- featured
- first-party data
- generative AI search
- Google AI Overviews
- live events
- media quality
- Mediavine
- On3
- OpenPath
- Patrick McCarthy
- People Inc
- prebid
- search traffic
- Sell Side Summit Austin
- sell-side curation
- social media marketing
- SSPs
- Stephanie Mazzamaro
- The Arena Group
- The Arena Group Encore
- the trade desk
- transaction IDs