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Pat LaCroix

  • True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. So Sony Music Entertainment is turning to sentiment analysis to address buyer concerns.
    audio

    True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil

    BY Anthony Vargas// December 6th, 2024

    True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. So Sony Music Entertainment is turning to sentiment analysis to address buyer concerns.

    Tagged in:
    • brand safety
    • brand suitability
    • Daniel Granger
    • Emily Rasekh
    • featured
    • GARM
    • GARM Brand Safety Floor and Suitability Framework
    • Miranda Romano
    • Oxford Road
    • Pat LaCroix
    • podcasts
    • Seekr Technologies
    • sentiment analysis
    • Sony Music Entertainment
    • The Binge
    • true crime
    • veritone one

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