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»out-of-home

Mobile Location Data Aims To Connect OOH Campaigns To In-Store Sales

Location analytics company Placed announced Wednesday its attribution service would connect billboards to in-store traffic. It will do this via a mix of partnerships with holding company agencies and out-of-home (OOH) inventory suppliers like Clear Channel Media and cinema ad network NCM. “OOH is shifting,” said Michael Lieberman, COO of tenthavenue, an OOH agency within... Continue reading »
by James Hercher // February 3rd, 2016 //
»
Rubicon Expands Into Automating Out-Of-Home Advertising

Rubicon Project CEO Frank Addante has long expressed a vision to automate the buying and selling of all advertising. On Thursday, the company took the first step in expanding beyond digital by partnering with out-of-home trading platform BitPoster to bring inventory into Rubicon’s orders platform. “It’s the first foray into media outside of digital,” said Jay... Continue reading »
by Sarah Sluis // September 3rd, 2015 //
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SodaStream Bubbles Up Digital, Out-Of-Home Activations

SodaStream, a manufacturer of home carbonators, is letting some fizz out of its mass media activations to focus on increasing reach and frequency across digital and out-of-home. SodaStream is repositioning from its reputation as purely a soda maker to a company that supplies naturally flavored and low-calorie drink mixes and products like its new Power... Continue reading »
by Kelly Liyakasa // July 17th, 2015 //
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How Dentsu's Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor

The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. Posterscope, a London-based OOH agency owned by Dentsu Aegis Network, will use Vistar Media's location data to support an bidding platform for ad delivery to signs owned by Lamar Advertising and... Continue reading »
by Chris Swanicke // December 23rd, 2014 //
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For OppenheimerFunds, Brand Advertising Is A Mixed Bag Of Traditional, Digital Place-Based Media

Global asset management firm OppenheimerFunds spends an estimated $15 to $20 million each year on media. The company had historically allocated those dollars to “trade pub rags and TV,” according to Kirti Srikant, associate vice president and director of brand advertising and marketing, but is evolving its media mix to include more complex digital, out-of-home... Continue reading »
by Kelly Liyakasa // November 5th, 2014 //
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IPG’s Rapport, ADstruc Reach Deal To Automate Out-Of-Home Ads

Interpublic Group’s (IPG) out-of-home advertising agency Rapport Worldwide will automate media planning and buying activities using outdoor advertising technology platform ADstruc, the holding company said Monday. As part of a strategic agreement between the two companies, IPG will deploy the technology across Rapport’s five offices globally, which will significantly improve agency efficiencies. Additionally, IPG has... Continue reading »
by Kelly Liyakasa // March 10th, 2014 //
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Vistar Media, With Invite Media Founders, Target OOH Market With Exchange

Jeremy Ozen and Michaael Provenzano are co-founders of Vistar Media. Along with former chief architect of Invite Media, Mark Chadwick, Ozen and Provenzano are the in the early stages of trying to crack the out-of-home (OOH) market with an exchange of sorts, and link it to the digital demand-side, which currently buys across PC-based display,... Continue reading »
by John Ebbert // August 27th, 2012 //
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ADstruc Bringing Efficiency And Technology To Out-Of-Home Advertising Says CEO Laramie

John Laramie is CEO of ADstruc, an out-of-home advertising platform. AdExchanger.com: What gave you the idea for ADstruc and addressing the out-of-home, billboard world, if you will? JL: After graduating from Loyola University Maryland in 2006, I took off for New York City and landed a job at a brand licensing agency, The Beanstalk Group.... Continue reading »
by AdExchanger // July 21st, 2010 //
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