• Pepsi Campaign to Inject 'Real-Time' Creative Into Display, DOOH Ads

    Pepsi’s new global campaign, “Live for Now,” is all about immediacy, or as its creators would have it, “the excitement of now.” So it seems fitting that the effort’s main digital ingredient is a cascade of recent Pepsi-themed tweets, brand-created content, and miscellaneous scraps of trending content. For now this interactive experience, known as Pepsi […]

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