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Or Shani

  • Agencies

    AI And The Agency: Lingerie Brand Cosabella Replaced Its Agency With Artificial Intelligence

    BY //

    This is the third of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. Read the previous stories about Xaxis and Publicis.Sapient.  After years of double-digit growth, global lingerie brand Cosabella suddenly lost momentum in 2016. “We decided we needed to cut ties [with our agency] and change something […]

  • OPINION: Data-Driven Thinking

    No, CMOs Should Not Think Like CTOs

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Or Shani, founder and CEO at Adgorithms. Marketers aren’t shy about admitting how their reliance on technologies helps them reach their customers or the data helps to understand them. Whereas […]