• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»online grp

Video DSP TubeMogul Stakes Future On GRP, Viewability

Many video ad technology players have a sell-side component -- think Tremor Video, YuMe, Videology, BrightRoll, SpotXchange and Adap.tv. TubeMogul is one of the few with an exclusive focus on the buy side. TubeMogul has staked its claim as a video demand-side platform, and as such its relationship is chiefly with the agency, not the... Continue reading »
by David Kaplan // July 1st, 2013 //
»
Online Video GRPs Place Undue Burden on Publishers

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is by Mark Trefgarne, CEO of LiveRail, a provider of a supply-side platform for video. The need for online GRPs has come clearly into focus this year. Solutions like ComScore VCE, DoubleVerify... Continue reading »
by AdExchanger // December 19th, 2012 //
»
Nielsen EVP Paparo Driving Accuracy, Cross-Channel Metrics And Ad Effectiveness Themes In His New Role

Ari Paparo, EVP, Product Leadership at Nielsen, a media research and measurement firm, recently discussed with AdExchanger.com his new role, Nielsen's initiatives in the digital space and his experience as an advertising product leader at Google. AdExchanger.com:  Tell us about your new role and its responsibilities. AP: I'm in charge of online audience measurement and... Continue reading »
by AdExchanger // October 25th, 2010 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360
  • Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report
  • An Open Letter To Apple: Thank You For Throwing The Industry In Flux
  • A Checklist for Publishers Considering Programmatic OTT
  • Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved