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»online grp

Video DSP TubeMogul Stakes Future On GRP, Viewability

Many video ad technology players have a sell-side component -- think Tremor Video, YuMe, Videology, BrightRoll, SpotXchange and Adap.tv. TubeMogul is one of the few with an exclusive focus on the buy side. TubeMogul has staked its claim as a video demand-side platform, and as such its relationship is chiefly with the agency, not the... Continue reading »
by David Kaplan // July 1st, 2013 //
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Online Video GRPs Place Undue Burden on Publishers

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is by Mark Trefgarne, CEO of LiveRail, a provider of a supply-side platform for video. The need for online GRPs has come clearly into focus this year. Solutions like ComScore VCE, DoubleVerify... Continue reading »
by AdExchanger // December 19th, 2012 //
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Nielsen EVP Paparo Driving Accuracy, Cross-Channel Metrics And Ad Effectiveness Themes In His New Role

Ari Paparo, EVP, Product Leadership at Nielsen, a media research and measurement firm, recently discussed with AdExchanger.com his new role, Nielsen's initiatives in the digital space and his experience as an advertising product leader at Google. AdExchanger.com:  Tell us about your new role and its responsibilities. AP: I'm in charge of online audience measurement and... Continue reading »
by AdExchanger // October 25th, 2010 //
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