TD Ameritrade Is Starting To Bank On Mobile
Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be a challenge,” said Francie Staub, a Razorfish vet and current director of digital marketing at TD Ameritrade. “We’re still trying to connect the dots between exposure and conversion.” TD Ameritrade’s target audience […]
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