Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT is following the Facebook playbook of acquiring cool, ad-free properties, giving them a few months to acclimate, then plugging them […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected to double by 2026, according to GroupM’s most recent industry forecast – which means ad tech firms with advanced measurement capabilities could be looking to make acquisitions this year, Business Insider reports. Measurement companies have their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Sell Facebook has told advertisers it won’t need to change its web-tracking services to comply with the California Consumer Privacy Act (CCPA), on the grounds that its use of data to target ads doesn’t constitute “selling” data. Starting January, when the law comes […]
