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»Oculus

TV Will Fuel Ad Tech Deals In 2022; Publishers Cash In On The NFT Craze

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected to double by 2026, according to GroupM’s most recent industry forecast – which means ad tech firms with advanced measurement capabilities could be looking to make acquisitions this year, Business Insider reports. Measurement companies have their… Continue reading »
by AdExchanger // January 4th, 2022 //
»
Facebook Claims CCPA Won’t Crimp Its Web Tracking; Adobe Surges On Magento Sales

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Sell Facebook has told advertisers it won’t need to change its web-tracking services to comply with the California Consumer Privacy Act (CCPA), on the grounds that its use of data to target ads doesn’t constitute “selling” data. Starting January, when the law comes… Continue reading »
by AdExchanger // December 16th, 2019 //
»
 

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