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»OCR

Measurement In Focus As Amazon, Google Prep For Video Surge

Although the jury is out whether consumers will completely cut the cord on traditional TV consumption and migrate en masse to Web streaming, publishers are preparing for the cross-platform possibilities presented by shifting viewer habits. “We’re moving toward consistent measurement,” commented Sarah Baehr, SVP of digital for independent media buying agency Carat, citing the cross-platform... Continue reading »

by Kelly Liyakasa // February 12th, 2014 //
»
 

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