Cars.com Revs Its Commerce Engine With Specialized Retail Media Network
Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – launched an RMN for auto advertisers.
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PMG’s Quest For Camelot Ends In Its First Acquisition
On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago.
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A DMP Boosts Nordstrom’s Business Transformation
While Nordstrom’s digital subsidiaries include Trunk Club, HauteLook, Nordstrom.com and NordstromRack.com, the retailer is trying to align around the concept of “one Nordstrom.” Initially, each property had its own data stash, which kept Nordstrom from doing cross-device targeting and comprehensive attribution. “We also didn’t have a good way to connect our online data to our […]
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Nordstrom’s Journey To Connect Instagram Images To Sales ROI
Despite having close to a half million Instagram followers, upscale retailer Nordstrom knows that “likes” and “follows” are great for growing community and measuring engagement or affinity, but these actions don’t necessarily translate into hard business metrics. Retailers want to know if that showroom-grade snapshot on social actually sold a tube of lipstick. “What we’ve primarily […]