Noodle & Company

Noodle & Company first started a rewards program in 2017, but for the first few years the goal was mainly to “surprise and delight” customers with random freebies or upgrades. In late 2019, it became a points-based program. The most significant aspect of the program’s transformation is mental, going from serving up random benefits to a system “based on personalized [and] targeted offers to individual guests.”