One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy […]
Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal ID and a centralized team of engineers, analysts and strategists. Led by former Starcom Global Brand President Lisa Donohue, Spine is the backbone of Publicis’ goal to make business transformation a core service for clients. […]
DigitasLBi had started to grow beyond its core purpose: to be the data and insights shop within the Publicis.Sapient family. When global CEO Luke Taylor stepped down two weeks ago, Nigel Vaz, CEO of Publicis.Sapient in AMEA and APAC, also became global President of DigitasLBi. As president, Vaz will have oversight of DigitasLBi’s brand strategy and positioning, […]
