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»Nielsen DCR

Nielsen Reiterates Commitment To Digital During Q3 Earnings

We live in a world of media fragmentation, said Nielsen CEO Mitch Barnes during the company’s Q3 earnings call. And Nielsen, which reported Q3 revenue of $1.6 billion, a YoY increase of 13.3% (excluding its recent acquisitions of consumer research company Arbitron and market research firm Harris Interactive), wants to help measure it. Net profits, however, continued their slump from last... Continue reading »
by Allison Schiff // October 23rd, 2014 //
»
Nielsen And Adobe Ink A Deal In The Name Of Cross-Platform Measurement

Nielsen and Adobe revealed a partnership Tuesday designed to combine Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime, the company’s platform for online TV delivery and monetization, making both available to joint Nielsen/Adobe clients through Adobe Marketing Cloud. The result is Digital Content Ratings (DCR), a cross-platform census-based metric that aims to do for digital... Continue reading »
by Allison Schiff // October 21st, 2014 //
»
 

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