Nico Neumann

Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising.

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.

Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures.

Looks like Apple wants to launch a DSP. With Google’s recent (and second) third-party cookie delay, maybe it’s going to take a company like Apple, with a track record of technical innovation, to develop the next privacy-centered targeting solutions for digital advertising, writes Nico Neumann.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Many governments have started looking into Big Tech and how to address practices that may be harming […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School.  Two recent episodes of the well-known Freakonomics podcast reviewed novel academic work on advertising effectiveness under […]

If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. There were many explosive findings in the recently released ISBA report about the United Kingdom’s ad […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Last week, Google announced that it would phase out third-party cookies and even provide a solution […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Nico will present “How The Wrong Audience Targeting And AI-Driven Campaigns Undermine Brand Growth” at AdExchanger’s upcoming […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Two weeks ago, a multimillion dollar ad fraud scheme was publicly revealed and eight people were […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. One key theme in 2017 was the domination of Google and Facebook, which grabbed large shares […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor at Melbourne Business School. Programmatic has for years faced a lot of heat for its lack of transparency and measurement, brand-safety and fraud issues. Over the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. With allegations that Russian hackers may have meddled in the US election, cybersecurity has made […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. Last month, Dentsu admitted that 111 clients had been overcharged in more than 600 “suspicious […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics, University of South Australia. Transparency in media buying continues to be a widely discussed topic. The second part of the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics, at the Institute for Choice, UniSA Business School. Many experts have warned since 2014 that the programmatic ecosystem will face […]