“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Sona Pehlivanian, vice president, addressable campaign management and operations at New York Interconnect. As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV […]
This article is sponsored by the New York Interconnect. Attribution has long been the holy grail for TV advertising. Yet even without it, TV’s ability to reach audiences at scale and drive brand awareness has solidified it as one of the most powerful channels for advertisers. Advertising budgets continue to reinforce this value. In fact, […]
This article is provided by New York Interconnect. In 2017, digital drew more ad dollars than television for the first time – generating $209 billion worldwide compared to $178 billion for TV, according to MAGNA. But in the rush to capitalize on the perceived advantages of digital advertising, brands are ignoring some important facts – […]
