Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 1% (No, Not That 1%) Hotel and travel companies are following in the footsteps of others that have embraced advertising revenue, including buy-now-pay-later companies, retailers and delivery startups … not to mention stores that have started repurposing any old surface as a distribution […]
Agencies that don’t comply with the American Association of Advertising Agencies’ (4As) Transparency Guiding Principles of Conduct (TGPC) will risk losing their memberships. Under the new rule, which the agency trade body blogged about on Monday, anyone (from marketers to executives from other agencies) who finds an agency is not compliant with the 4As’ guidelines […]
Nancy Hill, who served nine years as president and CEO of the agency trade group the 4A’s, will step down next year, the group said Wednesday. Read the release. The 4A’s board of directors, led by Horizon Media head honcho Bill Koenigsberg, will search for her replacement and “ensure a smooth transition” by June 2017. Hill wrote […]
Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO conference. Panelists from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) got on stage in New […]
