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»multiscreen

How To Buy Unified Multiscreen TV Audiences – Despite Old Infrastructure

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Ari Turner, senior vice president of sales operations at Ampersand. Scale in TV is traditionally associated with the amount of inventory. But relying on the blunt force of media tonnage is not sustainable in 2020... Continue reading »
by AdExchanger // November 12th, 2020 //
»
Collective CPO: Ad Tech Is High School, And You Need To Float Between Cliques

Why would former MediaMath Chief Strategy Officer Eoin Townsend join Collective, a company that built its reputation as an old-school ad network? On the surface, the move seems counterintuitive: a guy working for a provider of self-serve ad technology jumping to a company that made its rep performing media-buying services. Since mid-September, Townsend has operated as Collective’s... Continue reading »
by Ryan Joe // October 8th, 2014 //
»
 

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