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»Mukund Ramachandran

What The Retail Apocalypse Left Out: Brick And Mortar's Reinvention

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Mukund Ramachandran, chief marketing officer at Dynamic Yield. Breakneck innovation in ecommerce has flipped the fundamental calculus of retail and punished brands unable to adapt. With once-dominant brands such as Payless... Continue reading »

by AdExchanger // October 14th, 2019 //
»
At Video Forum, Major Publishers Embrace Programmatic, As Buyers Demand Outcomes

For major publishers that built their businesses on print and glossy magazine pages, there is a clear sense that programmatic ad sales methods are becoming mainstream. What's less clear is how to address the problems that programmatic has forced on them, namely, the struggle over developing a common metric and how to define terms like... Continue reading »

by David Kaplan // June 13th, 2013 //
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