Motel6

More than half of bookings at Motel 6 happen on the same day as arrival. That means most of the budget hotel chain’s customers are on the road when they make their decision to stay the night, so the booking experience has to be as frictionless as possible, said Jeff Thomas, director of ecommerce and […]

In January, lodging chain Motel 6 began beta testing a new display-ad product from IgnitionOne. Called Spot, the tool offers predictive analysis of real-time bidded media placements. While IgnitionOne was primarily known for its remarketing abilities related to search, its general abilities had enough appeal to Motel 6 to put it to work on its wider […]