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»Montreal Transport Society

Montreal’s Transport Society And SAP Team Up To Deliver Targeted Ads

Like their private counterparts, public organizations are experimenting with targeted offers delivered through apps. The Montreal Transport Society (STM) is one such organization. STM wanted to increase its ridership among younger customers, so it developed an app with SAP’s Precision Marketing division, which it dubbed STM Merci. Through partnerships with local vendors, the app delivers... Continue reading »

by Judith Aquino // October 14th, 2013 //
»
 

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