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»Monster.com

Job Site Monster.com Roars Back To Life

Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and early 2000s, the career site, once the most trafficked job platform in the US, lost ground to upstart competitors such as Indeed.com and ZipRecruiter. Monster rested on its laurels, and what started as a scrappy... Continue reading »
by Allison Schiff // April 3rd, 2018 //
»
Why Sponsored Content Is Monster’s Top Channel For Millennial Job-Seekers

Monster considers itself a challenger brand. The early leader in the online job space commands high awareness among older job-seekers. Unfortunately, millennials are more likely to think of Monster as an energy drink. When its VP of performance marketing and media, Brian Costello, joined Monster a year ago, he wanted to switch the thinking of... Continue reading »
by Sarah Sluis // July 25th, 2017 //
»
 

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