MonetizeMore

In Q2 of 2022, ad tech witnessed a slowdown in scaled deal activity (almost 60%). The reason? Global inflation, the Russia-Ukraine war, rising interest rates and the prospect of a recession are just a few factors. But what does this mean for publishers in particular, and how can they prepare? Kean Graham, CEO and founder, MonetizeMore, offers his perspective.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham, founder and CEO at MonetizeMore. It’s clear that header bidding isn’t Google’s favorite ad tech innovation. The company claims header bidding slows down page speeds and reduces ad viewability because ads take […]