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»mollie parker

Critical Questions Often Go Unanswered Before The Campaign Launches

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mollie Parker, director of analytics and tech ops at DWA Media. When an agency and client first start working together, it’s crucial to get on the same page before a campaign... Continue reading »
by AdExchanger // November 2nd, 2017 //
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