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Mojiva

  • Mobile

    As Mocean Debuts Mobile Exchange, Parent Mojiva Still Sees Relevance For Ad Nets

    BY //

    Ad network Mojiva has added an online exchange to its ad-serving unit, Mocean Mobile, which the company sees as a real-time bidding addition to its primary focus on branding campaigns across smartphones and tablets. See the release. Despite the growing importance of mobile RTB as a way of doing business on the mobile Web and in-app, Mojiva […]

  • Data Nugget

    Tablet Traffic Surpassed Smartphone Traffic in February 2013

    BY Kimberly Maul//

    Tablet usage is growing at an impressive speed, with traffic from tablet devices doubling over the past year, according to new data from Adobe’s Digital Index. Additionally, tablets surpassed smartphones for the first time in February 2013, when looking at global traffic share. Adobe looked at more than 100 billion visits to more than 1,000 […]