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»Mocean Mobile

PubMatic Snaps Up Mocean Mobile

Supply-side platform (SSP) provider PubMatic acquired Mocean Mobile (formerly Mojiva), a mobile ad server, for an undisclosed sum, the companies said on Monday. Mocean Mobile’s ad-serving capabilities and its ad network extend the mobile capabilities PubMatic gained from its 2012 acquisition of mobile development tech startup Mobiprim, according to PubMatic President Kirk McDonald. “We launched... Continue reading »
by Judith Aquino // May 19th, 2014 //
»
As Mocean Debuts Mobile Exchange, Parent Mojiva Still Sees Relevance For Ad Nets

Ad network Mojiva has added an online exchange to its ad-serving unit, Mocean Mobile, which the company sees as a real-time bidding addition to its primary focus on branding campaigns across smartphones and tablets. See the release. Despite the growing importance of mobile RTB as a way of doing business on the mobile Web and in-app, Mojiva... Continue reading »
by David Kaplan // July 15th, 2013 //
»
 

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