»Mobile World Congress 2015

MWC 2015: Brands Invest Time – And Money? – In Mobile

The next billion weigh heavily on the mind of agencies and the brands they represent. “There are roughly 1 billion people online on planet Earth. By 2017, the next billion will be there – and mobile phones are the primary means of making this happen,” said Mike Parker, McCann Worldgroup’s global chief digital officer. He was... Continue reading »

by Allison Schiff // March 6th, 2015 //

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No PII In The Sky: AdNear Says Its Location Data-Collecting Drones Are Privacy Safe

Location data platform AdNear is going off-road with its data collection. The Singapore-based company is in the midst of completing a series of tests using drones to collect wireless data, a key ingredient in AdNear’s audience profiles. AdNear has been conducting its drone experiments in several key markets, including Los Angeles, since January. The... Continue reading »

by Allison Schiff // March 5th, 2015 //

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Starcom MediaVest: ‘Mobile Is Important To Every Client Regardless Of Product’

Barcelona’s Mobile World Congress didn’t always have a “Hall 8.” Today, that’s where they keep all the mobile ad tech – and it’s huge. An entire pavillion packed with vendors and bustling with brands and agency reps looking to get serious about mobile innovation. “The first year I came here, it was very much about the... Continue reading »

by Allison Schiff // March 4th, 2015 //

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MWC 2015: Mobile And Creativity Aren’t Mutually Exclusive

Creativity on mobile – or the lack thereof – was top of mind at Mobile World Congress in Barcelona on Monday. “The notion that creativity hasn’t been cracked on mobile – I find that depressing,” said Lindsay Pattison, CEO of Maxus Worldwide, speaking at an IAB event sponsored by Facebook and NASDAQ during the big show. “Most clients... Continue reading »

by Allison Schiff // March 3rd, 2015 //

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MWC 2015: The Real Battle In The Internet Of Things Is For The Back End, Not The Gadgets

On Monday, more than 90,000 tech vendors, manufacturers, marketers, agency reps, carriers, analysts, reporters and sundry members of the C-suite from more than 200 countries descend on Barcelona for Mobile World Congress with a single acronym on their lips: IoT -- The Internet of Things. But connected cars, smart washers, chatty fridges, intelligent garage doors and the... Continue reading »

by Allison Schiff // March 2nd, 2015 //

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