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»mobile search

Google Offers Call Center Measurement As Sales Calls Become Cool Again

Google launched a customer call center measurement and attribution solution on Wednesday alongside new research on call-based marketing. The product uses a unique identifier placed on Google’s search ads with tap-to-call functionality to tie inbound calls to an AdWords campaign. If the user goes to the company site instead and ends up making a call... Continue reading »
by James Hercher // July 20th, 2016 //
»
Gummicube: Search Is The Key To App Store Black Boxes

App store discovery isn’t like finding a needle in a haystack. It’s more like finding a needle in a mountain of other needles. “It’s a challenge that’s always existed in the mobile space,” said Dave Bell, founder of Gummicube, a mobile analytics company that specializes in app store optimization (ASO). “It’s frustrating for developers, obviously,... Continue reading »
by Allison Schiff // May 8th, 2015 //
»
Publishers Looking Forward To Google’s New Mobile-Friendly Search Algo

On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results. Indexed apps will also start showing up among organic search results. The update applies to mobile search only. In somewhat un-Google-like fashion, Google, which normally makes its search algorithm changes... Continue reading »
by Allison Schiff // April 17th, 2015 //
»
 

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