Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes […]
Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make a huge difference, depending on the creative, in almost any game regardless of the target,” said Rick Grunewald, a digital marketing analyst at PerBlue, a Wisconsin-based mobile game studio with a license to develop games […]
Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and where their ads run. And Instant Articles? No thanks. When Pixelfederation, a game studio based in Slovakia, tested Instant Articles, the return was nil. “The impressions were almost nonexistent, and all of the impressions we […]
Apple’s stance on data collection: “We honestly just don’t want to know,” said Craig Federighi, Apple’s SVP of software engineering, to roughly 5,000 app developers at the tech giant’s Worldwide Developer Conference on Monday. “We don’t mine your email, your photos or your contacts in the cloud to learn things,” Federighi said. “All of this is done […]
App developers are on an increasingly complex journey to understand what the heck users are doing — and, ultimately, figure out how to get them to do it more…or less. Mobile exchange Nexage is hoping to help by making its premium monetization solution available to the app developer community, as of Wednesday. It’s a move […]
Mobile app developers rarely use traditional paid media to advertise their products. That might change, according to the mobile advertising firm Motility Ads, which is helping app publishers like King.com, Wooga and SGN create TV commercials to promote their games and drive downloads. AdExchanger spoke with VP of business development Josh Rinsky about the company’s […]
