Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.
Tagged in:
- adform
- alternative ID
- amazon
- Amazon transparent ad marketplace
- Amazon Web Services
- Chrome privacy sandbox
- CTV
- Digital Audio
- DOOH
- doubleclick
- DSP
- Equativ
- featured
- first-party data
- Forrester SSP Wave
- Forrester SSP Wave 2024
- google ad exchange
- Google Ad Manager
- Google Ads
- header bidding
- index exchange
- inmobi
- Magnite
- microsoft
- Microsoft Advertising
- Mo Allibhai
- netflix
- OpenAudience
- OpenWrap
- openx
- prebid
- pubmatic
- Retail Media
- sequential liability
- sharethrough
- SpringServe
- SSP
- Xandr