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Mo Allibhai

  • Programmatic

    Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)

    BY Anthony Vargas// November 19th, 2024

    Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.

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