This Startup Wants To Automate The Entire Marketing Process Via A Conversation (With, You Guessed It, AI)
My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent.
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AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster
AppsFlyer announced its integration with the Attribution Reporting API in the Android Privacy Sandbox and released a related dashboard for campaign optimization.
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AdExplainer: What Are Mobile Postbacks, And How Are They Used?
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
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- Google Chrome
- google privacy sandbox
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- ironSource
- Katie Madding
- Levi Matkins
- LifeStreet
- lookalike modeling
- MMP
- mobile attribution
- postbacks
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- Yevgeny Peres
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Branch Just Bought A First-Party Data Platform For App Developers
Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place.