The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation, Facebook Strategic Preferred Marketing Developers (PMD) are buying each other. Search and social software company Kenshoo this week moved in on Adquant, a social ads platform specializing in mobile apps […]
Mobile is social, social is mobile. Working from this premise, video ad server Mixpo began a strategy review several months ago with the intention to build out its social capability. That process concluded Tuesday when the company closed on the acquisition of ShopIgniter, a social rich media specialist with 15 to 20 employees that is a […]
Jeff Lanctot, who stepped down as global chief media officer at Razorfish in August, has a new gig. The seasoned digital-agency (and briefly, Microsoft) exec will take the reins at Mixpo. A longtime board member at the Seattle-based video ad server, Lanctot was immediately sought as a candidate to run Mixpo when CEO Anupam Gupta […]
Total ad spending on Hispanic media in 2011 was $5.7 billion, with $3.6 billion of that going to TV, according to Nielsen data released last spring. Nielsen also noted that Hispanics spend 68 percent more time watching online video and 20 percent more time watching video on their mobile phones compared to non-Hispanic Whites. That […]
