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»Mike Leo

Operative Shifts Focus To Automating Direct Sales, Not Direct Response

Back in December, Operative founder Lorne Brown reclaimed the CEO role at online ad sales software management company. He replaced Mike Leo, tapped for the post back in 2004. The New York company is working on serving the largely untapped mid-market and smaller publishers and while looking to sharpen its position as an alternative to... Continue reading »
by David Kaplan // March 14th, 2013 //
»

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