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»Michele Apello

Fighting For Short-Term Gain On Viewability Will Hurt Long-Term

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michele Appello, director of business solutions at Improve Digital. What makes an ad viewable? Your answer may differ based on whether you work on the buy side or the sell... Continue reading »
by AdExchanger // June 4th, 2015 //
»

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